Our customer is a fast-growing wellness company in the subscription-based fitness and health industry. They offer a wide variety of programs, including Pilates, strength training, aerobics, Zumba, and various dance styles. Alongside workout plans, they provide nutrition guidance, healthy recipes, and medical advice from certified professionals.

Overall revenue up by 34%, driven by higher retention and more cross-selling opportunities

The company wanted to move away from fragmented systems and outdated tools that couldn’t support its growing subscriber base. Their goals were to:

• Provide a seamless, personalized user experience across web and mobile.
• Boost engagement and retention by tracking fitness progress, calorie consumption, and training goals in one place.
• Enable staff to better analyze client activity and offer personalized services, such as one-on-one trainer subscriptions.
• Create a flexible architecture for adding new programs and scaling globally.

We built a comprehensive wellness platform and mobile application, with .NET as the core backend technology. To ensure flexibility, scalability, and top performance, we also incorporated React for the web interface, React Native for mobile features, Azure Cloud for hosting and storage, and SQL Server for database management.

Goal setting, progress tracking, and training history overview

Daily consumption and expenditure monitoring via mobile integration

Healthy recipes from nutritionists and articles from medical experts

Ability to buy courses, track remaining sessions, and select difficulty levels

Badges, milestones, and streaks to boost engagement

Internal tools for monitoring user activity, offering targeted upsells, and managing personal trainer subscriptions

By combining a robust .NET backend with modern web, mobile, and cloud technologies, we delivered a platform that is secure, scalable, and engaging, empowering both users and company staff while opening new revenue streams.

Increase in repeat subscriptions to new courses

Increase in average order value thanks to targeted upselling of premium services

Boost in user engagement, with more daily logins and longer average session times

Improvement in lifetime value per subscriber

Overall revenue increased, driven by higher retention and more cross-selling opportunities